Media kit
Everything a partnerships, DevRel, or events team needs to evaluate a collaboration: audience, formats, editorial rules, and assets.
hello@ankit-rana.com
LinkedIn (13,000+ followers)
Headshot (PNG)
The property
ankit-rana.com is an engineering log, not a blog in the casual sense. A new log publishes every two days on a fixed schedule. Each one opens on a production failure mode, names the mechanism underneath it, puts a number on the cost, and prescribes. The corpus currently holds 47 published logs across database internals, distributed systems, caching, performance, and AI infrastructure.
Who reads it
Engineers who run systems in production: senior and staff backend engineers, tech leads, and platform teams. Readers arrive through organic search on failure-mode queries (the site owns its keywords deliberately) and through LinkedIn distribution to a 13,000+ follower audience. This is a premium developer audience for database, cloud, observability, and AI infrastructure tools, reached at the moment they are debugging the exact problem your product addresses.
Reach, stated honestly
- 47 engineering logs live, growing by one every two days
- 13,000+ LinkedIn followers
- Email subscription and RSS, with no third-party trackers anywhere on the site
No inflated traffic claims: the site runs no invasive analytics by design. Referral-tagged links are available for any collaboration so you can measure what the audience actually does.
Topics
- distributed-systems
- postgresql
- system-design
- performance
- database-performance
- observability
- indexing
- architecture
- systems
- databases
Collaboration formats
Sponsored deep dive
Your tool, examined the way every log examines everything: failure modes first, mechanism underneath, numbers attached. Clearly disclosed as sponsored. This format works precisely because the audience knows the analysis is real.
Workshops and talks
Deep-dive sessions for engineering teams or conference audiences on database internals, distributed systems, or running LLM agents in production. Remote or Bengaluru on-site.
Advisory
Focused engagements on system design, database performance, and AI infrastructure, described on Work With Me.
Editorial policy
Placement is always disclosed. Opinions are never for sale: a sponsored deep dive gets the same treatment as every other log, failure modes included, and I keep the right to publish what the evaluation actually finds or to decline after seeing the product. No undisclosed placement, no pay-for-praise. This policy is what makes a placement here worth anything.
Bios
Short (about 25 words)
Ankit Rana is a Senior Software Engineer at Walmart Global Tech building distributed systems and AI infrastructure. He writes engineering logs at ankit-rana.com.
Medium (about 50 words)
Ankit Rana is a Senior Software Engineer at Walmart Global Tech, where he builds cloud-native distributed systems for enterprise e-commerce and leads agentic AI infrastructure. His track record includes a ~4 TB zero-downtime database migration and Kafka disaster recovery across 45+ services. He writes engineering logs at ankit-rana.com.
Long (about 100 words)
Ankit Rana is a Senior Software Engineer at Walmart Global Tech in Bengaluru, India. He builds cloud-native distributed systems for enterprise e-commerce and leads agentic AI infrastructure: LLM pipelines, MCP server tooling, and enterprise-scale retrieval in production. His work includes a ~4 TB customer-facing database migration executed with zero downtime that cut cloud cost 2X, Kafka disaster recovery across 45+ services, and multi-tenant frameworks serving millions of users. Every two days he publishes an engineering log at ankit-rana.com, each one starting from a production failure mode and working down to the mechanism.
Assets
Download headshot (PNG, 1450 x 1450)
Please do not stretch, recolor, or crop below square.
Start with one email: hello@ankit-rana.com. Tell me what you are building and which format you have in mind. I reply to everything that is not spam.